Adam Iscrupe
Menu
I’m a product design leader who is passionate about crafting effective design solutions, coaching creative teams, and giving back to the design community.
adam@iscrupe.com
↗
↗
Strategy
From A/B to JO
Our team unlocked $15M+ in incremental revenue through personalization by moving beyond A/B and MAB testing. This required a complete culture shift, adoption of a new experimentation platform, and alignment across the Red Ventures portfolio and Partners to embrace journey-based optimization.
Product Design
Optimizing the Journey
Monarch is the ML-powered engine that made journey optimization possible, replacing legacy A/B testing with real-time contextual decisioning. It empowers teams to personalize at scale, accelerates experimentation, and has saved hundreds of hours across engineering and analytics. Monarch was the catalyst behind a company-wide shift that unlocked $15M+ in incremental revenue through smarter, faster optimization.
Product Design
AI Editorial Platform
The Inkwell v3 redesign dramatically improved the editorial experience. It reduced time spent per article by 56%, increased SEO performance by 41%, and more than doubled revenue per article with a 114% lift. Driven by user research and tight team collaboration, the new platform demonstrates how thoughtful design can scale both creative output and business impact.
Thought Leadership
Creative Workshops
Creative Workshops unites over 100 Creative team members at Red Ventures across disciplines through monthly, interactive learning sessions. I organized, hosted, and curated the first five workshops to set the tone and empower others to contribute. The series fostered collaboration, built new connections, and gave creatives a platform to teach, grow, and share knowledge – creating a lasting culture of learning across the organization.
People Leadership
Design Team
I build teams with intention, focusing on strong values, clear expectations, and personalized growth. Through structured onboarding, consistent feedback, and goal-setting tied to both craft and culture, I help designers grow with purpose and move confidently to the next level.
Passion Projects
Illustrations
Drawing is where my creativity started and it’s still my favorite way to think. I use illustration to bridge ideas and emotion. Whether it’s through sketchnotes, icon design, t-shirt swag, or 80-foot murals. My process is hands-on, sketch first and always refine later.
Crafted with ♥ in the Carolinas
Adam Iscrupe
Portfolio
About
CV
I’m a product design leader who is passionate about crafting effective design solutions, coaching creative teams, and giving back to the design community.
adam@iscrupe.com
↗
↗
Strategy
From A/B to JO
Our team unlocked $15M+ in incremental revenue through personalization by moving beyond A/B and MAB testing. This required a complete culture shift, adoption of a new experimentation platform, and alignment across the Red Ventures portfolio and Partners to embrace journey-based optimization.
Product Design
Optimizing the Journey
Monarch is the ML-powered engine that made journey optimization possible, replacing legacy A/B testing with real-time contextual decisioning. It empowers teams to personalize at scale, accelerates experimentation, and has saved hundreds of hours across engineering and analytics. Monarch was the catalyst behind a company-wide shift that unlocked $15M+ in incremental revenue through smarter, faster optimization.
Product Design
AI Editorial Platform
The Inkwell v3 redesign dramatically improved the editorial experience. It reduced time spent per article by 56%, increased SEO performance by 41%, and more than doubled revenue per article with a 114% lift. Driven by user research and tight team collaboration, the new platform demonstrates how thoughtful design can scale both creative output and business impact.
Thought Leadership
Creative Workshops
Creative Workshops unites over 100 Creative team members at Red Ventures across disciplines through monthly, interactive learning sessions. I organized, hosted, and curated the first five workshops to set the tone and empower others to contribute. The series fostered collaboration, built new connections, and gave creatives a platform to teach, grow, and share knowledge – creating a lasting culture of learning across the organization.
People Leadership
Design Team
I build teams with intention, focusing on strong values, clear expectations, and personalized growth. Through structured onboarding, consistent feedback, and goal-setting tied to both craft and culture, I help designers grow with purpose and move confidently to the next level.
Passion Projects
Illustrations
Drawing is where my creativity started and it’s still my favorite way to think. I use illustration to bridge ideas and emotion. Whether it’s through sketchnotes, icon design, t-shirt swag, or 80-foot murals. My process is hands-on, sketch first and always refine later.
Crafted with ♥ in the Carolinas
Adam Iscrupe
Portfolio
About
CV
I’m a product design leader who is passionate about crafting effective design solutions, coaching creative teams, and giving back to the design community.
adam@iscrupe.com
↗
↗
Strategy
From A/B to JO
Our team unlocked $15M+ in incremental revenue through personalization by moving beyond A/B and MAB testing. This required a complete culture shift, adoption of a new experimentation platform, and alignment across the Red Ventures portfolio and Partners to embrace journey-based optimization.
Product Design
Optimizing the Journey
Monarch is the ML-powered engine that made journey optimization possible, replacing legacy A/B testing with real-time contextual decisioning. It empowers teams to personalize at scale, accelerates experimentation, and has saved hundreds of hours across engineering and analytics. Monarch was the catalyst behind a company-wide shift that unlocked $15M+ in incremental revenue through smarter, faster optimization.
Product Design
AI Editorial Platform
The Inkwell v3 redesign dramatically improved the editorial experience. It reduced time spent per article by 56%, increased SEO performance by 41%, and more than doubled revenue per article with a 114% lift. Driven by user research and tight team collaboration, the new platform demonstrates how thoughtful design can scale both creative output and business impact.
Thought Leadership
Creative Workshops
Creative Workshops unites over 100 Creative team members at Red Ventures across disciplines through monthly, interactive learning sessions. I organized, hosted, and curated the first five workshops to set the tone and empower others to contribute. The series fostered collaboration, built new connections, and gave creatives a platform to teach, grow, and share knowledge – creating a lasting culture of learning across the organization.
People Leadership
Design Team
I build teams with intention, focusing on strong values, clear expectations, and personalized growth. Through structured onboarding, consistent feedback, and goal-setting tied to both craft and culture, I help designers grow with purpose and move confidently to the next level.
Passion Projects
Illustrations
Drawing is where my creativity started and it’s still my favorite way to think. I use illustration to bridge ideas and emotion. Whether it’s through sketchnotes, icon design, t-shirt swag, or 80-foot murals. My process is hands-on, sketch first and always refine later.
Crafted with ♥ in the Carolinas