Work Experience, Volunteer Experience, Speaking Engagements
I am a product design leader who is passionate about crafting effective design solutions, coaching creative teams, and giving back to the design community. With over 10 years experience and a drive to constantly be challenged, I’ve reinvented myself over the years from a Graphic Designer designing printed collateral to a hybrid web designer, designing and coding websites. Most recently, I’ve started creating products, end to end digital experience solutions, with a focus on leadership and growing teams.Resumé
Red Ventures / Senior Product Designer, Lead
Apr 2019 - Present
Lead the initiative to redefine the MYMOVE brand and focus on the customer by developing a new product. I facilitated several co-creation sprints to identify customer pain points and align on product vision, strategy, and business goals. I executed user flows, low-fidelity wireframes, and highly polished designs, based on focus group and user-testing feedback.
Red Ventures / Senior Digital Designer, Lead
Mar 2016 - March 2019
I led, mentored, and coached a small team of designers focused on creating digital experiences for MYMOVE, DIRECTV and our AT&T partners. I actively aligned business goals with digital strategy and piloted brainstorms, lead white boarding sessions to drive innovation and create new ideas.
Red Ventures / Digital Designer
Jan 2014 - Feb 2016
Collaborated with content strategists, engineers, and marketing analysts to design and code intuitive digital user experiences across mobile and desktop devices. I actively tested different designs to beat the control experience.
Oct 2005 - Dec 2013
Before Red Ventures, I worked as a Graphic and Web Designer at The Idea People and Hats Off Creative. I’ve been working as a designer since I was 16. In high school, I worked for Comp-Cal, designing and installing vehicle wraps, decals, and signs for personal and business use. While attending college at UNC Charlotte, I was the Lead Designer and later the Editor-in-Chief at Sanskrit Literary-Arts Magazine.
July 2012 - July 2018
President: I oversaw and guided the development of the Chapter, ensuring that Chapter activities are in alignment with the AIGA mission. I provided leadership for the Board of Directors and the membership at large. I kept all Chapter affiliation documentation in good standing, lead/moderated all Board meetings, and the annual Chapter Board Retreat.
Director of Communications: I led an incredible team to promote upcoming events to our community, post events to charlotte.aiga.org, and manage event registration. I was responsible for transitioning the team to the G Suite and Slack as the Chapter’s primary way to communicate and archive all Chapter related information.
Communications Manager: I led the iniative to transition aigacharlotte.org to charlotte.aiga.org, themed by AIGA National on the new iKit. I worked with W&CO to improve the experience.
Programming Manager: I facilitated and managed 12 unique events per year for the BuzZ Series: An early morning discussion over coffee, discussing a topic on design.
Charlotte Dribbble Meetups
May 2019 and Sept 2017
With the help and assistance of my team, I organized two Charlotte Dribbble Meetups hosted at Red Ventures. In September 2017, I curated a list of speakers to discuss our process with some of the Fortune 100 brands we work with. In May 2019, I organized a panel on how to collaborate in a remote environment using tools like Miro.
AIGA Leadership Retreat
Aug 2019 • Atlanta, GA
Jun 2016 • Raleigh, NC
Jun 2015 • Grand Rapids, MI
May 2014 • Denver, CO
Jun 2018 • Charlotte, NC
Charlotte Design Meetup
Oct 2016 • Charlotte, NC
AIGA Charlotte Events
Jul 2012 - Jul 2018 • Charlotte, NC