Adam Iscrupe
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Creative Workshops
Creative Workshops unites over 100 Creative team members at Red Ventures across disciplines through monthly, interactive learning sessions. The series gives creatives a platform to teach, grow, and share knowledge – creating a lasting culture of learning across the company.
adam@iscrupe.com
↗
↗
Rebuilding creative culture at scale
Overview
Creative Workshops is a monthly learning series I created at Red Ventures to reconnect a fragmented creative organization.
To launch it, I didn’t start with logistics or a call for speakers. I started with a story.
The problem
Post-COVID, the creative org felt siloed across teams and verticals.
We had talented people across design, content, research, and other creative disciplines, but we no longer felt like one creative community. New hires especially had little context for the culture that had existed before them.
The challenge was not just to create events. It was to restore identity, connection, and a sense of shared creative belonging.
The story
Reintroducing the culture
I opened the series by presenting a look back at 10 years of RV Creative culture.
Instead of asking people to join another internal program, I showed them what creative community had looked and felt like before. Through hosted Dribbble and Meetup events, UX challenges, and murals around campus that made the culture thrive.
It gave newer creatives context. It gave long-time creatives something to rally around again.
Turning reflection into participationFrom there, I invited the audience to help shape the future of it.
A live poll asked what kinds of creative events or activities people wanted to lead or attend next. That shifted the energy from passive listening to active ownership.
The message was simple: this culture doesn’t come back unless we build it together.
Finding patterns in what people wanted
People wanted:
- creative sessions
- collaboration across teams
- workshops
- sharing
- learning from one another
The interest was already there. It just needed a structure and a spark.
Creating a path for people to contribute
To turn momentum into action, I created a workshop submission form that made it easy for people to pitch ideas and volunteer to host.
This was important because the goal was never for the series to depend on me forever.
The goal was to create a platform others could step into.
Setting the tone with the first five workshops
Before opening it up broadly, I personally curated the first five workshops.
That helped establish the tone, quality bar, and range of topics the series could support. It also showed that creatives at different levels could lead, teach, and share knowledge with peers.
That foundation gave others confidence to contribute.
Impact
Creative Workshops became more than a monthly session series.
It helped:
- Reconnect over 100 creative team members across disciplines
- Create a visible platform for people to teach, lead, and grow
- Give mids and seniors new opportunities to build influence beyond their immediate teams
- Re-establish a stronger sense of creative culture across the organization
Some of the measurable outcomes:
- 14 workshops hosted (since launched and increasing monthly)
- 67 average attendees
- 758 total recording views
- 9+ growth opportunities created for presenters (and growing!)
Crafted with ♥ in the Carolinas
Adam Iscrupe
Portfolio
About
CV
Creative Workshops
Creative Workshops unites over 100 Creative team members at Red Ventures across disciplines through monthly, interactive learning sessions. The series gives creatives a platform to teach, grow, and share knowledge – creating a lasting culture of learning across the company.
adam@iscrupe.com
↗
↗
Rebuilding creative culture at scale
Overview
Creative Workshops is a monthly learning series I created at Red Ventures to reconnect a fragmented creative organization.
To launch it, I didn’t start with logistics or a call for speakers. I started with a story.
The problem
Post-COVID, the creative org felt siloed across teams and verticals.
We had talented people across design, content, research, and other creative disciplines, but we no longer felt like one creative community. New hires especially had little context for the culture that had existed before them.
The challenge was not just to create events. It was to restore identity, connection, and a sense of shared creative belonging.
The story
Reintroducing the culture
I opened the series by presenting a look back at 10 years of RV Creative culture.
Instead of asking people to join another internal program, I showed them what creative community had looked and felt like before. Through hosted Dribbble and Meetup events, UX challenges, and murals around campus that made the culture thrive.
It gave newer creatives context. It gave long-time creatives something to rally around again.
Turning reflection into participationFrom there, I invited the audience to help shape the future of it.
A live poll asked what kinds of creative events or activities people wanted to lead or attend next. That shifted the energy from passive listening to active ownership.
The message was simple: this culture doesn’t come back unless we build it together.
Finding patterns in what people wantedThe responses made the need clear.
People wanted:
- creative sessions
- collaboration across teams
- workshops
- sharing
- learning from one another
The interest was already there. It just needed a structure and a spark.
Creating a path for people to contributeTo turn momentum into action, I created a workshop submission form that made it easy for people to pitch ideas and volunteer to host.
This was important because the goal was never for the series to depend on me forever.
The goal was to create a platform others could step into.
Setting the tone with the first five workshopsBefore opening it up broadly, I personally curated the first five workshops.
That helped establish the tone, quality bar, and range of topics the series could support. It also showed that creatives at different levels could lead, teach, and share knowledge with peers.
That foundation gave others confidence to contribute.
Impact
Creative Workshops became more than a monthly session series.
It helped:
- Reconnect over 100 creative team members across disciplines
- Create a visible platform for people to teach, lead, and grow
- Give mids and seniors new opportunities to build influence beyond their immediate teams
- Re-establish a stronger sense of creative culture across the organization
Some of the measurable outcomes:
- 14 workshops hosted (since launched and increasing monthly)
- 67 average attendees
- 758 total recording views
- 9+ growth opportunities created for presenters (and growing!)
Crafted with ♥ in the Carolinas
Adam Iscrupe
Portfolio
About
CV
Creative Workshops
Creative Workshops unites over 100 Creative team members at Red Ventures across disciplines through monthly, interactive learning sessions. The series gives creatives a platform to teach, grow, and share knowledge – creating a lasting culture of learning across the company.
adam@iscrupe.com
↗
↗
Rebuilding creative culture at scale
Overview
Creative Workshops is a monthly learning series I created at Red Ventures to reconnect a fragmented creative organization.
To launch it, I didn’t start with logistics or a call for speakers. I started with a story.
The problem
Post-COVID, the creative org felt siloed across teams and verticals.
We had talented people across design, content, research, and other creative disciplines, but we no longer felt like one creative community. New hires especially had little context for the culture that had existed before them.
The challenge was not just to create events. It was to restore identity, connection, and a sense of shared creative belonging.
The story
Reintroducing the culture
I opened the series by presenting a look back at 10 years of RV Creative culture.
Instead of asking people to join another internal program, I showed them what creative community had looked and felt like before. Through hosted Dribbble and Meetup events, UX challenges, and murals around campus that made the culture thrive.
It gave newer creatives context. It gave long-time creatives something to rally around again.
Turning reflection into participationFrom there, I invited the audience to help shape the future of it.
A live poll asked what kinds of creative events or activities people wanted to lead or attend next. That shifted the energy from passive listening to active ownership.
The message was simple: this culture doesn’t come back unless we build it together.
Finding patterns in what people wantedThe responses made the need clear.
People wanted:
- creative sessions
- collaboration across teams
- workshops
- sharing
- learning from one another
The interest was already there. It just needed a structure and a spark.
Creating a path for people to contributeTo turn momentum into action, I created a workshop submission form that made it easy for people to pitch ideas and volunteer to host.
This was important because the goal was never for the series to depend on me forever.
The goal was to create a platform others could step into.
Setting the tone with the first five workshopsBefore opening it up broadly, I personally curated the first five workshops.
That helped establish the tone, quality bar, and range of topics the series could support. It also showed that creatives at different levels could lead, teach, and share knowledge with peers.
That foundation gave others confidence to contribute.
Impact
Creative Workshops became more than a monthly session series.
It helped:
- Reconnect over 100 creative team members across disciplines
- Create a visible platform for people to teach, lead, and grow
- Give mids and seniors new opportunities to build influence beyond their immediate teams
- Re-establish a stronger sense of creative culture across the organization
Some of the measurable outcomes:
- 14 workshops hosted (since launched and increasing monthly)
- 67 average attendees
- 758 total recording views
- 9+ growth opportunities created for presenters (and growing!)
Crafted with ♥ in the Carolinas